Palm Tree Paradise Hotel方案.pptxVIP

;A) Marketing Management;1) Segmentation Strategy;2) Segmentation Variables; Psychographic Social Class Consumer personality Behavioral Weddings Honeymoon Festive days;3) Market Segments Positioning;4) Guests needs and wants;5) Target Market;Quick check-out Systems: 1. In-room video check out 2. Voice-Mail Check-Out 3. Express Check-Out Form and Box 4. Automatic self Check-out; 1. Express Check-out forms and box 2. In-room Video Check-out ; Necessary imprint of guests credit cards Complete relevant information on form prior to departure Check-out form simply filled by guest and left in box next to main exit After Check-out, final bill send to guest address ;Advantages;Guest can Check-out from room by himself Its becoming a worldwide success Technological advance Simple and effective process Most airport hotels are shifting to this method ;Advantages; C) Accounting/ Finance Management ;On December 23rd, 2009;Total room number;Explaining the difference (or variance) between actual costs and the standard costs allowed for the good output. To understand the present costs and then to control future costs To explain the difference between the actual sales dollars and the budgeted sales dollars; Selling 10% fewer of our highest prices rooms and 20% more of our lowest price rooms (than budgeted for) ;Total room number;3.3) Variance Analysis;Price Variance Sales Volume Variance;We combine the results of the variance it’s show the price and sales volume variance together: ;Great asset to company Saves labour cost does not receive any complaints Purchasing, stock and locating Low start-up cost, low working capital and low overhead ;Advantages Located in every single floor of the hotel Easy access for guests 24 hour food and beverage service Fast and efficient selling of product Disadvantages Not wide selection of food No guest/employee interaction Only one type of currency accepted ;Soft Drinks Chocolates Chips Biscuits Chewing Gum Ready-to-Go Coffee