国际市场企业文化culture.pptVIP

MKTG 3002 Lec 4 2003 Teresa Davis Culture A learned, shared, compelling, interrelated set of symbols whose meanings provide an orientation for members of society. “Collective programming of the mind” Acculturation Adjusting or adapting to a specific culture other than one’s own … and “one of the keys to success in international operations. Culture is: A set of beliefs or standards shared by a group of people helping the individual decide: What is? What can be? How to feel? What to do? How to go about it? Not necessarily equated with the whole of a given society. May be more related