国际市场经济环境Economic_Environment.ppt

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国际市场经济环境Economic_Environment

MKTG 3002 Lec 4 2003 Teresa Davis The Economic Environment International Business needs to: Become familiar with major types of economic systems Know the economic/market characteristics Keep abreast of their impact on present and future operations Types of Economies Industrial Market Economies Oil Exporting Economies Developing Economies Eastern Non/Market Economies Stages of Market Development Pre-industrial Countries Less Developed Countries Developing Countries Industrial Countries Advanced Countries Market Characteristics Population Density European Strategic Centre Size/Growth projection Where is future market growth? Age distribution 25-45 most affluent Aging population Market Characteristics Population Life expectancy Indicator of market development Low development = low life expectancy Household size Product features and size Urbanisation Distribution by centres or population Different definitions of urban: 200 or 2,500 Market Characteristics cont… Income Indicator of purchasing power Market potential Per capita GNP Total produced in a country easily available Income distribution Caution in developing countries Can supply both markets with different versions or the same products Market Characteristics cont… Consumption Patterns Dependent on the sophistication of a countries data Percentage of income spent on necessities is an indicator of market development levels Increase income Decrease % spent on necessities Market Characteristics cont… Consumption Patterns Percentage of income spent on necessities is an indicator of market development levels How many households have T.V. sets Caution different countries have different values Low levels of saturation may mean market potential or no market due to lack of income P.L. energy consumption can tell you market potential for electrical appliances, also an indicator of market development. Infrastructure Availability and quality critical in evaluating marketing operations abroad Transport Land, rail, w

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