2013高考英语二轮阅读理解精选（二十五）外研版.docVIP

2013高考英语二轮阅读理解精选（25）及答案 A The market investigation is indispensable to sales promotion．They are closely related as the lips and teeth, so to speak．What you produce is for sale on the market．It would be impossible to succeed in selling a product without first investigating the market． In the international market, goods on sale coming from different countries and suppliers are always facing fierce competition．Under such circumstances, they will try everything possible to familiarize themselves with the market conditions．In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting （报价）, what features their products have, who are their regular customers, etc． Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work．The commercial counselors（顾问） offices of our embassies（大使馆） stationed（驻扎） abroad can help us in making market investigations．Nowadays, our import and export copmpanies send their trade groups abroad every now and then．One of their purposes is to make market surveys on the spot． Certainly, face-to-face talks with foreign businessmen are also important channels to get market information．The Chinese Export Commodities（货物） Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities．Of course , there are some other ways of making market investigations． 56．In making market investigation , one should_________． A．get enough information concerned B．advertise his products C．produce high quality goods D．none of the above 57．The underlined word “indispensable” in the first paragraph means_________． A．impossible B．necessary C．advisable D．available 58．Which of the following statements is not true? A．The relationship between market investigation and sales promotion is just as that of the lips and teeth． B．It is impossible