PricingwithMarketPower文件材料.ppt

Chapter 11;Topics to be Discussed;D1;Introduction;Capturing Consumer Surplus;Capturing Consumer Surplus;Capturing Consumer Surplus;Capturing Consumer Surplus;Price Discrimination;Price Discrimination;Price Discrimination;First-Degree PriceDiscrimination in Practice;Second-Degree Price Discrimination;Second-Degree Price Discrimination;Price Discrimination;Price Discrimination;Price Discrimination;Price Discrimination;Price Discrimination;Price Discrimination;Price Discrimination;Price Discrimination;Price Discrimination;Price Discrimination;Third-Degree Price Discrimination;Third-Degree Price Discrimination;Comparing to Production with Two Plants;No Sales to Smaller Market;No Sales to Smaller Market;Airline Fares;Airline Fares;Intertemporal PriceDiscrimination and Peak-Load Pricing;Separating the Market With Time Once this market has yielded a maximum profit, firms lower the price to appeal to a general market with a more elastic demand Paper back books Dollar Movies Discount computers;Intertemporal Price Discrimination;Demand for some products may peak at particular times. Rush hour traffic Electricity - late summer afternoons Ski resorts on weekends;Capacity restraints will also increase MC. Increased MR and MC would indicate a higher price.;MR is not equal for each market because one market does not impact the other market.;MR1;Auctions;The Two-Part Tariff;The Two-Part Tariff;The Two-Part Tariff;The Two-Part Tariff;Usage price P*is set where MC = D. Entry price T* is equal to the entire consumer surplus.;D2 = consumer 2;The Two-Part Tariff;The Two-Part Tariff;Two-Part Tariff withMany Different Consumers;The Two-Part Tariff;The Two-Part Tariff;Bundling;Bundling;Bundling;Bundling;Bundling;Bundling;Bundling;Bundling;Reservation Prices;Consumption Decisions WhenProducts are Sold Separately;Consumption DecisionsWhen Products are Bundled;The effectiveness of bundling depends upon the degree of negative correlation between the two demands.;Reservation Prices;Res