电子商务是指运用计算机应用软件在网络上通信.ppt

Unit 12 Text A What’s Electronic commerce? Definition of EC EC is the use of computer applications communicating over networks to allow buyers and sellers to complete a transaction or part of an transaction. 电子商务是指运用计算机应用软件在网络上通信，使买卖双方完成整个交易或部分交易。 Definition of EC It means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction. Now, it is mainly done through Internet and Electronic Data Interchange (EDI). 电子商务意味着采用简单、快捷和低成本的电子通信手段进行交易，而无需交易双方面对面的会晤。今天，电子交易主要是通过网络或电子数据交换来完成。 How is e-business（电子业务） different from EC（电子商务）? In some instances, the terms are used interchangeably. But to purists, e-commerce refers only to online transactions. Ther term e-business encompasses online transactions, but it also refers to online exchanges of information, such as a manufacturer letting its suppliers monitor production schedules via an extranet (a secure web site that can be accessed only by authorized parties), 例如，厂商允许它们的供应商通过外联网（一个安全网站，只有授权用户才可以访问）查看产品计划， How is e-business（电子业务） different from EC（电子商务）? or a financial institution letting its customers review their banking, credit card, and mortgage accounts via a single web interface. In this respect, e-business overlaps with the business-technology disciplines of customer relationship management. 或金融机构允许它们的客户通过单一的网络接口检查它们的银行业务、信用卡和抵押账户。从这一方面来讲，电子业务与客户关系管理的业务技术方法是一致的。 How is e-business（电子业务） different from EC（电子商务）? In other words, EB refers to a broad definiton of EC, not only buying and selling, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization. According to Lou Gerstner, IBM’s formal CEO, “e-business is all about time, cycle, speed, globalization, enhanced productivity, reaching new customers, and sharing knowledge across institutions for competitive advantage.” So we can use the term EC in its broadest scope, as basically equivalent to e-business. The