销售和营销成本模式【外文翻译】.docVIP

毕业论文（设计）外文翻译 题　　目：　 Cost of Sales and Marketing Model 一、外文原文 Cost of Sales and Marketing Model Business Thinking about the Cost of Sales and Marketing Business thinking bout the Cost of Sales and Marketing begins with a definition of scope.what is incluuded in COSM? The following definitions are provided to get you thinking: Cost of sales and marketing: The cost of sales and marketing is the cost of resources required to support sales and marketing activities. Sales and marketing functions and resources must also be viewed within the context of a total customer suppert life cycle which includes customer relationship management sales and customer support functions. Customer relationship management (CRM): CRM is the organized management of customer relationships including processes, methodologies, and technologies that result in enhanced market intelligence flow in support of sales and marketing and increased customer satisfaction. Formal CRM is rarely implemented during very early stages in company development. It evolves over time and becomes more formalized as sales and markets mature but the business thingking and orientation about it must be there from the beginning Business thinking about sales and marketing must first be strategic.The company must somplete three stragic business thingking steps: 1.Complete a market assessment. 2.Develop the value proposition. 3.Plan the sales and marketing implementation strategy. Completing the Market Assessment Michael Porter’s Five Forces that shape competition make a good starting place for any market assessment. Established rivals: a promary consideration when thinking zhout established rival is barriers to entry. A successful startup will have seriously considered these barrier to entry when developing its market strategy. What will be required, in terms of investment, to be competitive in anindustry that alrealy has establish player? To name a few, brand recognition, economies of scale, and eatablished distributi