[经管营销]稿1.ppt

Tesco plc (LSE: TSCO) It is a British multinational grocery and general merchandise retailer head quartered in Cheshunt（切森特）, United Kingdom. It is the third-largest retailer in the world measured by revenues (after Wal-Mart and Carrefour) and the second-largest measured by profits (after Wal-Mart). It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK ,Malaysia, the Republic of Ireland and Thailand. Type Public limited company Traded as LSE: TSCO Industry Retailing Founded 1919 (East London) Founder(s) Jack Cohen Headquarters Cheshunt, Broxbourne, Hertfordshire, England,United Kingdom Number of locations 6,351 stores (As of Apr 2012) (see table below) Key people Sir Richard Broadbent(Chairman) Philip Clarke(Group Chief Executive) Products Groceries, consumer goods, financial services, telecoms Revenue ￡60.93 billion (2010/11) Operating income ￡3.81 billion (2010/11) Net income ￡2.67 billion (2010/11) Employees 520,035 (2012) Subsidiaries Tesco Stores Ltd., Tesco Bank, Tesco Mobile, Tesco Records(amongst others)  TESCO (TESCO) company was established in 1932, is the largest retail company, is also one of the worlds three largest retailer. Except in the home 691 large shopping center outside, the company 42% of the shop in central Europe and southeast Asia distribution, is an international supermarket giant. The company was founded in 1919 by Jack Cohen as a group of market stalls. The first Tesco store opened in 1929 in Burnt Oak, Middlesex. His business expanded rapidly, and by 1939 he had over 100 Tesco stores across the country .Originally a UK-focused grocery retailer, since the early 1990s Tesco has increasingly diversified geographically and into areas. First:Green marketing concept：Tesco operating as green products, the concept of promoting environmental protection enterprises,Tesco is a social