DealingwiththeCompetition幻灯片.pptVIP

Chapter 8;Objectives;Induce your competitors not to invest in those products, markets and services where you expect to invest the most … that is the fundamental rule of strategy. Bruce Henderson, Founder of BCG;Five Forces Determining Segment Structural Attractiveness;Barriers and Profitability;Industry Competition;High;Analyzing Competitors;Competitor’s Expansion Plans;Hypothetical Market Structure Strategies;Specific Attack Strategies;“Nichemanship”;Balance;Review;Chapter 9;Objectives;Steps in Market Segmentation, Targeting,and Positioning;Basic Market-Preference Patterns;Market-Segmentation Procedure;Bases for Segmenting Consumer Markets;Bases for Segmenting Business Markets; Measurable;Heavy and Light Users of Common Consumer Products;Additional Segmentation Criteria;Five Patterns of Target Market Selection;Segment-by-SegmentInvasion Plan;Review