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MARKETING MANAGEMENT12th edition;Chapter Questions;Synonyms for Price;Common Pricing Mistakes;Consumer Psychology and Pricing;Table 14.1 Possible Consumer Reference Prices;Table 14.2 Consumer Perceptions vs. Reality for Cars;Price Cues;When to Use Price Cues;Steps in Setting Price;Cost Terms and Production;Step 5: Selecting a Pricing Method;Auction-Type Pricing;Step 6: Selecting the Final Price;Price-Adaptation Strategies;Price-Adaptation Strategies;Promotional Pricing Tactics;Differentiated Pricing and Price Discrimination;Increasing Prices;Brand Leader Responses to Competitive Price Cuts;MARKETING MANAGEMENT12th edition;Chapter Questions;Marketing Channels;Channels and Marketing Decisions;Categories of Buyers;Buyer Expectations for Channel Integration;Should the 4 P’s be replaced?;Channel Member Functions;Designing a Marketing Channel System;Channel Service Outputs;Identifying Channel Alternatives;Number of Intermediaries;Channel-Management Decisions;Channel Power;Channel Integration and Systems;Managing Channel Conflict;e-Commerce Marketing Practices