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战略规划模版Workshop on the Strategic Planning Model
Matt H. Evans, matt@ 战略规划PPT模版Workshop on the Strategic Planning Model What is Strategic Planning? Why do Strategic Planning? Fundamental Questions to Ask A Good Strategic Plan should . . . Strategic Planning ModelA B C D E Pre-Requisites to Planning Assessment Model:S W O T Strength’s Weaknesses Opportunities Threats Why create a baseline? Organizational Profile1. Operating Environment Organizational Profile2. Business Relationships Organizational Profile3. Key Performance Categories Gap Analysis Major Components of theStrategic Plan / Down to Action Mission Statement Examples – Good and BadMission Statements Vision Examples of Vision Descriptors Adept Aggressive Agile Aligned Assertive Available Best-in-class Challenging Clear Competent Complex Compliant Conservative Coordinated Critical Direct Guiding Principles and Values Examples of Guiding Principles and Values Goals Developing Goals Examples of Goals Objectives Relevant - directly supports the goal Compels the organization into action Specific enough so we can quantify and measure the results Simple and easy to understand Realistic and attainable Conveys responsibility and ownership Acceptable to those who must execute May need several objectives to meet a goal Goals vs. Objectives Examples of Objectives What are Action Plans? Characteristics of Action Plans Assign responsibility for the successful completion of the Action Plan. Who is responsible? What are the roles and responsibilities? Detail all required steps to achieve the Initiative that the Action Plan is supporting. Where will the actions be taken? Establish a time frame for the completion each steps. When will we need to take these actions? Establish the resources required to complete the steps. How much will it take to execute these actions? Define the specific actions (steps) that must be taken to implement the initiative. Determine the deliverables (in measurable terms) that should result from completion of individual steps. Identify
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