2011-2012年WGSN发布流行趋势3.pdfVIP

WEEKLY HOT TOPICS-ASIA AP 43 每周热门话题– 亚洲 The chalk board: VM emerging trend 黑板：橱窗新趋势 世界橱窗 Drawing inspiration from cafe menu boards, fashion retailers are creating merchandising displays with simple and nostalgic A-boards and chalked signage. 从咖啡厅菜单中获取灵感，时装零售商采用简单和怀旧的A字牌和粉笔来设 计橱窗。 Mary Portas Living Giving pop-up shop, Westfield Centre, London Cheng, New York WGSN street shot, New York WGSN Takeaways 重点 •Engage with your customer through a colloquial and playful tone of voice 带您的客户进入口语化和有趣的世界 •Embrace low-fi creativity in times of budget restraints 预算不多时，可以使用简单的创意 •Take your brand message out on to the street 把您的品牌信息带到街上 •Use chalk to signpost directions to hidden stores 使用粉笔指示消费者到隐秘的商店 •Encourage interaction with message boards and doodle boards 以信息板和涂鸦板增加互动性 For full report 报告全文: /members/whats-in-store/features/ws2010jun29_092176 Global Department Store Summit: report 全球百货公司峰会：报告 商业资源特稿 The Global Department Store Summit, held in New York this month, discussed how department stores can win back market share, attract a younger customer and thrive in the new retail economy. 全球百货公司峰会本月 在纽约举行，议题包括百货公司如何赢回市场占有率，吸引年轻消费者和在新的零售经济环境里生存。 Macys chairman and CEO Terry Lundgren 主席和总裁 Change and innovation were the watchwords at the Global Department Store Summit. Opening the event, Steve Sadove, chairman and CEO of Saks Fifth Avenue, told delegates that it would take a lot of both for department stores to compete in the new retail world. 改变与创新是全球百 货公司峰会的关键词。Saks Fifth Avenue 主席和总裁Steve Sadove 开场时表示百货公司在现今的新零售世界要付出很多来保持竞争力。 WGSN Takeaways 重点 Create and curate your retail brand 创造与发展您的零售品牌 Target the mobile customer and the “how, where and when I want it” culture 以流动消费者和“我要如何、哪里与何时得到它”文化为目标 Personalise the customer experience 把消