[工程科技]THECONCEPTOFDECENTRALIZEDANDSECUREELECTRONICMARKETPLACE.pdfVIP

THE CONCEPT OF DECENTRALIZED AND SECURE ELECTRONIC MARKETPLACE To be published in: the Electronic Commerce Research Journal (JECR) 2008 Constantin Serban, Department of Computer Science Rutgers University, 110 Frelinghuysen Rd, Piscataway, NJ 08854 serban@ Yingying Chen, Department of Computer Science Rutgers University, 110 Frelinghuysen Rd, Piscataway, NJ 08854 yingche@ Wenxuan Zhang, Department of Computer Science Rutgers University, 110 Frelinghuysen Rd, Piscataway, NJ 08854 wzhang@ Naftaly Minsky Department of Computer Science Rutgers University, 110 Frelinghuysen Rd, Piscataway, NJ 08854 minsky@ Department of Computer Science Rutgers University, 110 Frelinghuysen Rd, Piscataway, NJ 08854 ABSTRACT For commerce (electronic or traditional) to be effective, there must be a degree of trust between buyers and sellers. In traditional commerce, this kind of trust is based on such things as societal laws and customs, and on the intuition people tend to develop about each other during interpersonal interactions. The trustworthiness of these factors is based, to a large extent, on the geographical proximity between buyers and sellers. But this proximity is lost in e-commerce. In conventional electronic marketplaces the trust among participants is supported by a central server which imposes certain trading rules on all transactions.