浅析市场营销中品牌的作用.docxVIP

浅析市场营销中品牌的作用[摘要]产品在市场竞争中一般会经历“产量竞争、质量竞争、价格竞争、服务竞争和品牌竞争”等几个发展阶段。品牌竞争是产品竞争发展到较高阶段的表现形式，也是“同类产品趋于饱和、产品质量大都符合市场需求、低价优势不复存在”情况下的企业求生存和谋发展的必然手段。企业应树立正确的品牌理念，通过实施品牌营销策略，使自己的产品和品牌站稳国内,继而走向全球。　　[关键词]企业品牌；市场营销；营销策略。[Abstract] products in the market competition will generally experience production competition, quality competition, price competition, service competition and brand competition etc. Several stages of development. Brand competition is product development to a higher stage of manifestation, is also the most similar products tend to be saturated, product quality in line with market demand, low