thecreativeworksofhankooktire教学幻灯片讲义.pptVIP

The Creative Works ofHANKOOK Tire DSB Advertising Apr 1999 天马行空官方博客：/tmxk_docin ；QQ:1318241189；QQ群：175569632 I. Creative Principle As Hankook Tire has just stepped into the Chinese Market, advertising is to help rapidly build up its reputation and fame, so that affinity and trust can be found in the relationship between Chinese consumers and distributors. I. Creative Principle As competition in the tire market is fierce, the creative idea of ours is to express the unique brand value and personality of Hankook Tire in very special creative and visual way of expression, so that distinguish i