入世后中国汽车业营销及发展战略探讨.docVIP

入世后中国汽车业营销及发展战略探讨 摘 要 半个世纪以来，中国汽车业经历了从无到有、从小到大和正在从大到强的变化。改革开放后，中国汽车业得到了快速发展，实力明显增强，技术水平不断提高，并已建成比较完整的汽车生产体系。但我们还必须清醒的认识到，中国汽车业与国际汽车业的发展主流还有很大的差距，“散、乱、差”的现状依然束缚着中国汽车业的发展，特别是加入WTO，虽然给我国汽车业带来发展和提升竞争力的契机，但对我国汽车业的冲击也是巨大的、全方位的。中国汽车业面临的形势十分严峻，发展前景也不容乐观。当前中国汽车业要想立足于国内市场，向国际市场进军，最为紧要的就是要提升竞争力，究竟该如何提升竞争力是当前中国汽车业必须解决的问题。 面对这个急待解决的问题，本文对中国汽车业发展进行分析，探讨了中国汽车业面临新形势下提升自己竞争力的发展思路，并围绕这个思路提出中国汽车业具体的应对策略。 关键词：WTO，汽车，发展战略 Abstract For half a century, Chinas auto industry has experienced from scratch, from small to large and are from big to strong changes. After the reform and opening up, Chinas auto industry has been rapid development of strength has increased notably, technology has improved continuously, and has built a relatively complete system of automobile production. But we must also soberly aware that Chinas auto industry and the international automobile industry there is a great gap between the mainstream, scattered, chaotic, and poor status is still tied with Chinas auto industry, particularly into the WTO, although the bring development to Chinas automotive industry and enhance the competitiveness of the opportunity, but the impact of Chinas automotive industry is huge, all-round. Chinas auto industry faces a very grim situation, can not be optimistic about the prospects for development. At present Chinas auto industry in order based on the domestic market to the international market, the most critical thing is to enhance our competitiveness, how should enhance their competitiveness is currently Chinas auto industry must address. The face of this pressing problem, this paper analyzes the development of Chinas automobile industry to explore Chinas auto industry facing a new situation, enhance their competitiveness, development ideas, and around this idea that China auto industry specific coping strategies. Keywords: WTO, automobile, development strategy. 目 录 1绪论 1 2中国汽车业的现状分析 2 2.1中国汽车业的发展 2 2.2中国汽车业面临的问题所在 4 3入世后中国汽车业面临的机遇与挑战 5 3.1入世后中国汽车业新的机遇 5 3.2入世后中国汽车业面临的挑战 6 4中国