电子商务试题(样卷-新).docVIP

电子商务(样卷) ……………………………………………………………………………………………………… I Translate the following terms into Chinese. (1×10 =10points) 1 Business-to-Consumer 2 File Transfer protocol文件传输协议 3 Value chain价值链 4 Domain name域名 5 Cyber marketing网络营销 6 Conversion cost转换成本 7 opt-in e-mail定向邮件系统 8 Knowledge management知识管理 9 Reserve price保留价格 10 Project management项目管理 II Concepts.(3*4=12 points) 1 Value added network增值网络: 租用公用网的通信线路与计算机连接，进行信息的存储、 处理的通信网系统 2 electronic commerce电子商务: 主要是指利用Web提供的通信手段在网上进行的交易。 3 network economic structure网络经济结构: 4 affiliate marketing联属网络营销 III Single choice.(3*6=18 points) 1. A(n) ____ is an interconnected network, usually one that uses the TCP/IP protocol set, and does not extend beyond the organization that created it. a. Internet c. Intranet(内联网) b. Extranet(外联网) d. ARPANET 2 A(n) ____ coordinates ad sharing so that other sites run one company’s ad while that company’s site runs other exchange members’ ads. a. banner discount network b. banner replacement network c. banner exchange network d. banner link network 3 Association ABC helps its members get discounts on the purchases by buying in bulk. What type of business model are they using? A.Group purchasing B.Online auction C.Affiliate marketing D.Name your price 4 Which of the following is not an example of B2E? ____ A.An employee uses training materials on the company Web site B. Employees request office supplies online C.A business advertises for new employees on their Web site D. A business places memos on their intranet 5. Cocoa Cola and Pepsi are two companies that have established powerful brand images in the same business, but the have developed significantly different ____. a. customer appeal b. products c. packaging d. Web presences IV True-False Questions (2*6=12 points) 1 SWOT is often used as a way to analysis and evaluate business opportunities. 2.