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Attract and keep good employees by Frederick Hornberger. Abstract Attracting and retaining great staff is the key for business success. Talented people who continue to develop skills and increase their value to their organization and to their customers are a company’s most important resource. The essay is on how to attract and retain these people and create an environment in which they remain competitive and continue to thrive. Key words: Attracting, retaining, good employees, environment, competitive Importance of attracting and keeping good employees Reasons for attracting and keeping good employees More than a decade ago, leading trade associations in the United States began warning of an impending labor shortage. That prediction has turned out to apply to almost all parts of the more and more intensively competitive business world nowadays. This labor shortage affects almost every industry and employers must begin to look outside of traditional labor pool sources. As “greener” workers take their places on jobsites, accidents are sure to follow. That’s why attracting and retaining good employees is key. Company owners and management have to take the responsibility and efforts to create an environment where good employees are willing to work in and stay. Definition of good employees A productive employee is a satisfied employee. Productive, satisfied employees create successful businesses. Its management’s job to create the environment that enables employees to feel satisfied on a consistent basis. See how some employers define and describe good employees Employees are brought on to do a specific task, and a good employee knows where theyre at, and where theyre going, says Dustin Ford, an account executive at Management Recruiters, one of the largest search firms in the country. Employers, of course, are looking at, how can this employee either make money or save money? Ford specializes in finding and placing people in the indust