[经济学]Applications and Trends in Data Mining.pptVIP

Data Mining: Concepts and Techniques Data Mining:  Concepts and Techniques — Chapter 11 — — Applications and Trends in Data Mining— 楊尚儒，王國華 ?2006 Jiawei Han and Micheline Kamber. All rights reserved. Applications and Trends in Data Mining Data mining applications Data mining system products and research prototypes Additional themes on data mining Social impacts of data mining Trends in data mining Summary Data Mining Applications Data mining is an interdisciplinary field with wide and diverse applications There exist nontrivial gaps between data mining principles and domain-specific applications Some application domains Financial data analysis Retail industry Telecommunication industry Biological data analysis Data Mining for Financial Data Analysis Financial data collected in banks and financial institutions are often relatively complete, reliable, and of high quality Design and construction of data warehouses for multidimensional data analysis and data mining View the debt and revenue changes by month, by region, by sector, and by other factors Access statistical information such as max, min, total, average, trend, etc. Loan payment prediction/consumer credit policy analysis feature selection and attribute relevance ranking Loan payment performance Consumer credit rating Financial Data Mining Classification and clustering of customers for targeted marketing multidimensional segmentation by nearest-neighbor, classification, decision trees, etc. to identify customer groups or associate a new customer to an appropriate customer group Detection of money laundering and other financial crimes integration of from multiple DBs (e.g., bank transactions, federal/state crime history DBs) Tools: data visualization, linkage analysis, classification, clustering tools, outlier analysis, and sequential pattern analysis tools (find unusual access sequences) Data Mining for Retail Industry Retail industry: huge amounts of data on sales, customer shopping history, etc. Applica