[英语学习]English for Marketing.pptVIP

Glossary 4 Ps Market share Art director Copywriter Public relations officer branding The process of giving a product or service a specific identity, e.g. establishing its brand values and communicating these to the consumer. * English for Marketing ESP: English for Special Purposes What is Marketing ? Selling and Advertising? Marketing is a process of finding out the needs and wants of the market then designing products or services to satisfy these needs and wants in order to achieve organizational objectives. Market or Marketing ? Here are some more jobs and companies involved in marketing and advertising. Match them to the descriptions. Exercise Yard · One of this person’s responsibilities is to create logos. · This company is responsible for creating ads. · This company might conduct a survey to find out more about your customer. · This person supervises the design staff. · This person interacts with the media to communicate important company information to the public. · This person writes the text for advertisements. ·Ad agency ·Art director ·copywriter ·graphic designer ·market research firm ·PR officer 平面设计师 市场调查公司 设计指导 公关主任 文案 Exercise Yard Anna works in a medium-sized sporting goods company in Austria and is telling a new business partner who’s who in the department. ________ , director of marketing ________, Branding specialist ________, Public relations officer ________, Product manager ________, Public relations assistant ________, Product management assistant Anna Sabrina Uwe Vittore Thomas Sylvia Exercise Yard Representatives of three companies—a bank, a budget airline and a car company—are giving presentations on their companies. Listen and make a note of each company’s brand values. Company 1: ________ ________ ________ Company 2: ________ ________ ________ Company 3: ________ ________ ________ How many expressions with ‘brand’ do you know? ·brand awareness ·brand equity ·brand