CORPORATE-LEVEL STRATEGY文档.pptVIP

EVALUATING INDUSTRY ATTRACTIVENESS(NUMERIC, UNWEIGHTED) ASSIGN A NUMBER TO EACH INDUSTRY FACTOR USING THE FOLLOWING SCHEME… UNATTRACTIVE = 0, 1, 2, 3 AVERAGE = 4, 5, 6 ATTRACTIVE = 7, 8, 9, 10 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INDUSTRY FACTOR ASSIGNED NUMBER MARKET SIZE GROWTH RATE 6 INDUSTRY PROFITABILITY 9 INTENSITY OF COMPETITION 2 BARRIERS TO ENTRY/EXIT 3 SEASONALITY/CYCLICALITY 6 TECHNOLOGY PRODUCT CONSIDERATIONS 5 CAPITAL REQUIREMENTS 1 EMERGING OPPORTUNITIES THREATS 5 SOCIAL, REGULATORY, POLITICAL FACTORS 4 STRATEGIC FIT WITH OTHER LINES OF BUSINESS 8 OVERALL EVALUATION = 49/10 = 4.9 = AVERAGE * EVALUATING INDUSTRY ATTRACTIVENESS(NUMERIC, WEIGHTED) 1--ASSIGN WEIGHTS TO EACH INDUSTRY FACTOR (Must add up to 100%) 2--THEN ASSIGN NUMBERS TO EACH FACTOR USING THE FOLLOWING SCHEME… UNATTRACTIVE = 0 - 3 AVERAGE = 4 - 6 ATTRACTIVE = 7 - 10 3--MULTIPLY WEIGHTS BY NUMBERS TO DETERMINE THE WEIGHTED SCORE - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - WEIGHT INDUSTRY FACTOR ASSIGNED NUMBER .10 MARKET SIZE GROWTH RATE 6 .10 INDUSTRY PROFITABILITY 9 .15 INTENSITY OF COMPETITION 2 .05 BARRIERS TO ENTRY/EXIT 3 .05 SEASONALITY/CYCLICALITY 6 .08 TECHNOLOGY PRODUCT CONSIDERATIONS 5 .12 CAPITAL REQUIREMENTS 1 .10 EMERGING OPPORTUNITIES THREATS 5 .10 SOCIAL, REGULATORY, POLITICAL FACTORS 4 .15 STRATEGIC FIT WITH OTHER LINES OF BUSINESS 8 OVERALL EVALUATION = 4.87 = AVERAGE * EVALUATING BUSINESS STRENGTH / COMPETITIVE POSITION(UNWEIGHTED) USE THE FOLLOWING SCHEME TO CLASSIFY EACH BUSINESS STRENGTH FACTOR… STRONG AVERAGE WEAK - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - BUSINESS STRENGTH FACTOR CLASSIFIED AS OUR RELATIVE