基于共享经济的绿色旅游发展研究——以蓟县为例精选.docx

天津财经大学学 年 论 文中文题目：基于共享经济的绿色旅游发展研究——以蓟县为例内容摘要 进入21世纪，绿色正在成为世界的主流色调，绿色时代已经到来，在席卷全球的绿色消费浪潮的冲击下,我国的绿色旅游正在顺应时代潮流应运而生并显示出迅猛的发展势头。绿色旅游强调经济价值与社会生态价值的统一，在带动社会经济文化发展，使旅游者身心放松的同时，做到保护自然资源和生态环境，实现人与自然的和谐统一。在绿色旅游的环境下，本文以蓟县为例，说明蓟县应该采用适合其规律并符合时代潮流的绿色营销方式。同时，随着共享经济的发展，共享理念越来越深入人心，通过共享模式进行绿色路线、绿色知识与绿色旅游意识的分享，能够使越来越多的人们参与到蓟县乃至其他地方的绿色旅游的活动中。本文基于共享的角度介绍了蓟县绿色旅游的发展现状、存在问题及其背后存在的理论基础，以蓟县为载体分析绿色旅游的发展策略及其未来的发展趋势。关键词：蓟县；绿色营销；绿色旅游；共享经济 AbstractIn the 21st century, green is becoming the mainstream color of the world. The green era has come. Under the impact of the global green consumption tide, Chinas green tourism is conforming to the trend of the times and showing the rapid development momentum. Green tourism emphasizes the unification of economic value and social ecological value, so as to promote the development of social economy and culture, to relax the mind and body of tourists, to protect the natural resources and ecological environment and realize the harmony between human and nature. In the environment of green tourism, this article takes Jixian as an example, which shows that Jixian should adopt the green marketing method which suits its law and conforms to the trend of the times. At the same time, with the sharing of economic development, shared ideas more and more popular, sharing the green line, green knowledge and green tourism awareness sharing, can make more and more people involved in Jixian and other places of green tourism Of the activities. This paper introduces the development status, existing problems and the theoretical basis of Jixians green tourism based on the sharing angle, and analyzes the development strategy and future development trend of green tourism with Jixian as the carrier.Key words：Jixian；Green Marketing；Green Tourism；Sharing Economy目 录一、共享式绿色旅游的发展现状1（一）绿色时代背景下，绿色营销方式促进我国绿色旅游的发展1（二）共享经济下绿色旅游理念被快速推广1（三）绿色旅游产品将成为旅游供需的主流2二、天津蓟县旅游业发展现状、市场竞争情况及存在问题4（一）发展现状4（二）市场竞争情况4（三）存在问题5三、在蓟县景区依托共享经济实施绿色营销的理论基础5（一）绿色营销6（二）共享经济6四、蓟县发展共享式绿色旅游的具体措施7（一）为蓟县景区进行明确定位，并设计具有符合蓟县特色的