需求波动及预测信息量对企业定价的影响研究_苏昊.pdf

第 18卷 第 3期 运 筹 与 管 理 Vo.l 18, No. 3 2009年 6月 OPERAT IONS RESEARCH AND MANAGEMENT SCIENCE Jun. 2009 苏 昊, 谭德庆, 谭 伟 ( , 610031) : , ) , , , : ; ; ; ; : F224. 32; O225 : A : 100 -3221( 2009) 03-0158-04 Study on Influence of Dem and Uncertainty and Forecast-inform ation on Duopoly Firm s Pricing SU H ao, TAN De-qing, TAN W ei (School of Econom ics Management, SouthwestJiaotong University, Chengdu 610031, China) Abstract: In order to let duopoly firm smake scientific pricing decisions on the cond ition that demand of them ar- ket and forecast information are uncertainty, w e set up a wt o-period demand-pricing mode.l Through emp loying dynam ic programm ing and calcu lating game equ ilibrium results, w e show that the duopoly firms two-period opt-i mal pricing vary, w hen the forecast results of the durable goods demand volum e is asymmetry w ith the demand forecast condition. K ey words: game theory; pricing; dynam ic programm ing; durable goods; duopoly firms 0 , [ 1] , Jeremy I. Bu low , [ 2] [ 3] ; John Conlisk ; Dan iel A. Levinthal [ 4] ; Sreekum ar R. Bhaskaran [ 5] Preyas S. Desai, , Preyas S. Desai [ 6] , , [ ] ; [ 8] ; ,