国际商务英语口语实训Test3教学教材演示幻灯片.pptVIP

Workshop of International Business Spoken English Test 3 Part one Interview Examiner’s questions (1) Do you usually buy the brand-name goods？ (2) Do you think the goods with international brand are always the quality goods? (3) How important is it to build a brand image? (4) How important is the reputation of the brand? Test 3 Part one Interview (1) It depends. When I am going to have the everlasting goods, for example, the household appliances, I will choose the brand-name products. (2) Sure. The goods with low quality are unlikely to enjoy an international brand. (3) In the long run, its profitable to build a brand image, especially for a series of products. (4) The good reputation of a brand means the high quality of the product. Test 3 Part Two Mini-presentation Direction: In this part of the test, you are asked to make a short presentation on the topic for about a minute. You will have a minute to prepare this. Topic: What is important when marketing a new brand? ● Age of target customers ● How to advertise the brand ● Design of logo Test 3 Part Two Mini-presentation I think three things are important when marketing a new brand. The first thing to consider is the age of target customers. This is a part of market positioning. Second, according to the age of target customers, we can design the appropriate logo to publicize the product. The young may like the lively and novel logo. Third, how to advertise the brand is also important. We must decide where to make advertisement. It will be on TV, magazine or newspaper. So these three things need to be taken into consideration. Test 3 Part Three: Collaborative task and discussion Direction: A company is going to launch a product with an international brand in your country. Talk together for about 2 minutes about the things to be considered and decide which two the most important. Here are some ideas to help you. ● Market positioning ● Advertising ● Packaging ● Change of logo ● Local culture ● Design