BOM-2017VRAR报告（英文版）-2017-34页.pdfVIP

11 Virtual realityVirtual reality [[ Hype? Or serious business?Hype? Or serious business? Augmented reality [[ Augmented reality 2 Table of contents 1 Introduction 3 2 What is virtual, mixed augmented reality? 4 2.1 Virtual, mixed augmented reality 4 2.2 The emerging value chain 5 2.3 Users and developers 8 3 International market 9 3.1 Forecast report 10 3.2 How did the VR market perform in 2016? 12 3.3 How did the AR market perform in 2016? 15 4 Market research 18 4.1 Research verifi cation 18 4.2 Users 21 4.3 Developers 23 4.4 Market needs 26 5 Conclusion 28 Colophon 30 References 31 [ Virtual reality [ Virtual reality Hype? Or serious business? [ Augmented reality Hype? Or serious business? [ Augmented reality 3 1 Introduction We conducted this survey for the fi rst time in 2016 to answer the follo