[英语学习]《新编外经贸英语函电与谈判》unit one教案.ppt

BASIC KNOWLEDGE 1.What is the importance of establishing trade relations? To establish business relations with prospective dealers is the base of starting and developing of business. It is vitally important for both a new dealer and an old one. 2.But by what means can a businessman secure all the necessary information about a new market and a new customer? Well, he may do so through the following channels or with the help of: (1) the advertisements in newspapers???? (2) the introduction from his business connections???? (3) the introduction from his subsidiaries or branches, agents abroad???? (4) the market investigations???? (5) attendance at the export commodities fairs???? (6) visit abroad by trade delegations and groups???? (7) self-introductions or enquiries received from the merchants abroad???? (8) the banks???? (9) the Commercial Counsellors Office???? (10)the chambers of commerce both at home and abroad 3.In such cases, what should the writer informs his addressee? the writer usually informs his addressee of the following: ???? (1) the source of his information???? (2) his intention???? (3) the business scope of his firm???? (4) the reference as to his firms financial position and integrity Sentence Patterns 　句型1：信息来源 (1)We learn your company from...that.. we learn your company from the internet that you are one of the leading manufacturers in this line. 我们从网上了解到贵公司是这一行业的主要生产商之一. (2)we owe your name and address to... we owe your name and address to The Journal of Commerce. 我们从《商业日报》.得知贵公司的名称和地址. (3)Having had/obtained the name and address...through... Having had/obtained the name and address of your company through ABC Trading Company,we know that you deal in textiles. 通过ABC贸易公司的介绍，我们得知贵公司的名称和地址，并熟悉你方经营纺织品 句型2：写信的目的：建立业务关系 (1) We are writing /We would like to take this opportunity to enter into /open up /establish business relations We are writing you and hope to enter into business relations with you. 我们今天写信给你方建立