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2018-03-04 发布于河南
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暑期实践小分队.docx

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暑期实践小分队

里仁学院赴秦皇岛市渤海明珠纪念品市场调研小分队目录活动概况·········································1公司概况········································1市场前景········································1公司管理········································1产品优势········································1投资与财务······································2活动介绍·········································2南娱游········································2山海关游········································2燕塞湖游·······································3动物园游········································4成果展示·········································4公司宗旨········································4公司本质········································4公司战略········································4公司管理········································7公司产品与服务··································7生产流程········································8公司风险与对策··································8图文并茂·········································9市场容量及特征··································9目标市场········································10顾客购买准则····································10市场分析········································10竞争分析········································11销售渠道分析····································12SWOT分析········································13市场营销··········································15市场调查········································15市场计划········································15价格与品牌策略··································15业务渠道········································15推广策略········································16促销············································16技术服务与支持··································17管理体系·········································17组织形式········································17企业管理体系框架································19企业管理体系分析································19投资分析········································20资金来源与股本结构······························20投资分配········································Part1南娱游8月20日我们来到了位于南戴河旅游度假区三小区省级森林公园内的南戴河娱乐中心。它总占地面积5.5平方公里，是一处充分利用海水、沙滩、山丘、森林等自然资源，集休闲、娱