Co-opetition Between Differentiated Platforms in Two-Sided Markets推荐.pdfVIP

Co-opetition Between Differentiated Platforms in Two-Sided Markets RAVI MANtENA AND RAjIb L. SAhA Ravi Mantena is a visiting assistant professor of information, operations and manage- ment sciences at the Stern School of business at New York University. he received his Ph.D. in information systems from the Stern School of business, New York University. his research explores how the increasing information technology content in products alters competition, strategy, and market structure. Recent research has focused on issues of pricing, product design and entry in converging digital markets, and also on price and demand evolution in network industries. In addition, he also has research interests in measuring decision performance, revenue management, and information economics. Rajib L. Saha is an assistant professor of information systems at the Indian School of business. he received his Ph.D. in business administration from the William E. Simon Graduate School of business Administration, University of Rochester. his research interests include economics of information systems, group purchasing in health care, and business-to-business pricing. abStRact : technology is an important factor underlying the value propositions of intermediary platforms in two-sided markets. here, we address two key questions related to the effect of technology in platform markets. First, how does technology asymmetry affect competition between platforms? Second, how does it affect the incentives for platforms to collaborate? Using a game-theoretic model of a two-sided market where technology strongly influences network value, we show that small asymmetries in platform technologies can translate into large differences in their profitability. We find that technology improvements by the inferior platform do not significantly increase its profits, but can reduce opportunities for fruitful cooperation, since collaboration is less l