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市场营销HTC英语
本科生期末论文
市场营销
International Marketing
题 目： The study of HTC in china market
专 业： 英 语 097
学生姓名： 竺 丝 学号：
完成时间： 2011 年 12 月 24
成 绩：
Catalog
1. Introduction 3
2. Target Market Analysis on Target 3
2.1. Target consumption group 3
2.2. The pursuit of life and brands 3
3. Production 4
3.1. Powerful partner –Google Microsoft, assure operating system 4
3.2. Multiple operation system 4
3.3. Benefit from Google Android 4
3.3.1 Hardware Options 4
3.3.2 Developer Freedom 5
3.3.3 DRM-Free Media 5
3.4. Creative production-cooperate with RenRen 5
3.5. Touch Technology: 5
4. Place 6
4.1. Online direct sale: 6
4.1.1 Advantage: 6
4.1.2 Disadvantage 6
4.2. Offline sales 6
4.2.1 operator(运营商)– china mobile 6
4.2.2 Retailers 7
5. Conclusion： 8
6. Reference: 8
The study of HTC in china market
Introduction
With the growth of mobile phone, the smart phone has been achieving a significant penetration in the market. Variety of brand, different feature and system attract a large number of cell phone users. In my easy, I will choose HTC. The choice of HTC is mainly based on research [1]2011 that the market cap of HTC has surpassed NOKIA. And the HTC target to be the first china Taiwan enterprise into global top 100 brand. What’s more market potential for HTC to enter China will be great, so I choose HTC as project. In my essay I will explain why the HTC can win it’s a place in mobile market.
Target Market Analysis on Target
Target consumption group
HTC is a special tide and brief beauty mobile phone. Its target market is young people and business people. China’s business people began to rise and expand their annual income. The young people have regular income and financial support from comfortable living standard.
The pursuit of life and brands
As the new emerging power of Chinese youth and business group, they have huge consumption potentia
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