实用经贸英语口译Unit7销售与营销教材教学课件.pptVIP

Unit 7Sales and Marketing销售与营销 A sale is the pinnacle activity involved in the selling of products or services in return for money or other compensation. It is an act of completion of a commercial activity. The seller—the provider of the goods or services –completes a sale in response to an acquisition or to an appropriation or to a request. Marketing Marketing is the process of performing market research, selling products or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business com