TheClassificationofAdvertisingandItsRelationshipwithConsumers’BuyingDecision.docVIP

The Classification of Advertising and Its Relationship with Consumers’ Buying Decision Wang Xue Lian Abstract: Advertising is so familiar with us. This paper expounds the classification of advertising and its relationship with consumers’ buying decision. At the beginning, the paper proofs the definitions of advertising. There are many kinds of definition for advertising. We can judge which one is the correct, although they have closely relationship. From these definitions, we can get different understandings about the advertising. The second part is talking about the history of advertising. The aim is to talk about the time, which are from 17th to 20th. If we want to know advertising, we should know more information about it, so in this part, it includes the function of advertising. The third part that is the important part. The paper is talking about the classifications of advertising and its relationship with consumers’ buying decision. This part includes two aspects, one is the classifications of advertising; the other one is relationship between adverting and consumers’ buying decision and the structure of advertising. In this paper, there are many examples to be illustrated with the relative information, although they are not enough. To sum up, advertising is not only a science to be researched, but is an art to appreciate for us. Key words: advertising, consumers’ buying decision, personality, attractive, affect. Part 1. Definition; Classification 1. 1. The Definition of Advertising. Advertising is not very strange to the modern society, it is so closely related with our daily life. The advertising is the special to attract the consumers’ buying decision, from the primitive wall-picture to many kinds of mass medium nowadays, from the street sign to the influence of consumers’ buying decision. If we really want to know the relationship between advertising and consumers’ buying decision, firstly, we should what is the meaning