Research-on--shopping-online--in-college视听说Project.pptxVIP

Research on shopping online in collegeProjectResults discussionIntroduction1234Conclusion recommendationResearch methodIntroduction The reasonrapid development of internet communication technologythereasonfocus, popularconveniencetime-savingvarious option100%sensitive group potential users controversial consumer group irrational consumer groupvery few specific researches college studentsThe purposeUnderstand the contemporary college students’ attitudes1 2Guide them how to be rational and moderate Find out the problems existing in the situation and their need for shopping online 3Provide a reference or put forward to some suggestions for our life.4Research method Part 2AlexiaTwo mains we use during the researchOutlineHow we collected the informationThe changes we madeAimPart 2Two mains we use during the researchAlexiaFace to face interviewQuestionnaire qualitative research big statistics variety of types of questiontwo mains we use during the researchquantitative researchfacticityhow we collected the informationthe changes we madeaimPart 2Tools we used to collect the information the changes we made during the processAlexiatwo mains we use during the researchresolvederrorinterviewhow we collected the informationthe changes we madeaim Part 2AlexiaAimWe would like to find out: purchase preferences consumption concepts brand effect ……how we collected the informationthe changes we madeaimResults Discussion Chart 1Gender differences in consumption patternsOnlinePhysical storesMaleFemaleChart 2The reasons of shopping online Chart 3What shopping websites do you prefer？Chart 4Why people choose these websites15.38%58.46%7.69%44.62%35.38%10.77%23.08%?Quality? Others ?Reputation?Variety of goodsPopularity?ServiceInfluence of friendsChart 5Expenditure of online shopping in different living costs 2319320/monthChart 6What would people do If they feel unsatisfied or cheated when they shopping online Reaction..?face to face interviewWhat kind of goods do you prefer to purch