[PPT模板]广告学ppt模板范例_供参考学习.pptVIP

Unit7 Advertisement By Zhang Bing I. Teaching Objectives To introduce the topic of advertisement, this unit offers some well-known advertising slogans with their relevant companies, which may arouse the students’ curiosity and interest in this area, including its origin, advantages and disadvantages, as well as its future prospect. English learners should focus on its cultural background and some useful ad expressions. II. Pre-reading Task: Questions for discussion 1.????? Could you list some advertising media? e.g. TV, radio, newspaper, magazine, internet, poster, billboard, handbills, etc. 2.????? What advertising media do you usually prefer? Why? e.g. TV- the reach of potential consumers 3.????? Are youngsters easily influenced by advertisements? e.g. It molds youngsters’ views, desires, tastes, food choices, etc. 4.????? Do you think advertisements are sometimes deceptive? Could you cite some examples? e.g. plastic surgery and cosmetology III. New words expressionsText A 1.????? ferociously: marked by unrelenting intensity; extremely synonym: brutal, cruel, ruthless, bloodthirsty, cutthroat 2.????? sponsor: one that finances a project or an event carried out by another person or group 3.????? costly: of high price or value; expensive -ly(adj): costly, friendly, earthly, lovely, lively, lonely 4.????? enticing: (entice-v.) attractive, drawing one’s attention 5.????? asymmetric: having no balance or symmetry symmetry(n.)-symmetric(adj.) 6.????? verify: to determine or test the truth or accuracy of, as by comparison, investigation; or reference comparison: rectify e.g. Every athlete competing in this year’s games must undergo a physical examination to verify their gender. III. New words expressionsText A 1.????? considering: (prep)in view of; taking into consideration e.g. This kind of automobile is not expensive considering the import tariff. 2.????? confound: to cause to become confused or perplexed synonym: puzzle, confuse, perplex e.g. They a