- 1、本文档共71页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
有没有想过,雇佣一个广告公司Ever Thought About Hiring an Advertising Agency【国外优秀商务报告】
Ever Thought About Hiring an Advertising Agency? Ellen Fruchtman President Fruchtman Marketing WHAT DO WE DO? Television WHEN SHOULD YOU HIRE AN ADVERTISING AGENCY? When you want professional help in one or all of the above. When you are financially secure and ready to pay for those services! (We’ll talk more about budgets later) “Advertising is a ten billion dollar a year misunderstanding with the public.” FIRST IMPRESSIONS Is there anything more important? WHERE TO BEGIN First, set your business strategy and objectives. WHERE TO BEGIN Conduct an Agency Interview Ask them to bring samples of materials they have produced akin to your needs. Ask them to bring the person or persons that will be working on your account. Ask them about fees, billing procedures, contractual arrangements, etc… AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ WHERE TO BEGIN Clearly define your business strategy and objectives An agency is there to creatively communicate and execute your plan. “Even the most accurate rifle can’t hit the target if it’s aimed in the wrong direction.” WHAT ARE YOUR OPTIONS? Full service agencies Small and large Design firms and graphic studios Media-buying services Internet agencies Public relations firms WHAT ELSE DO YOU NEED TO CONSIDER? Size - As a general rule of thumb, small companies work bette
您可能关注的文档
- 春夏养生.2多媒体.ppt
- 星河湾投标方案2.ppt
- 春晓 [小学语文课件 PPT课件 教学课件].ppt
- 春天的色彩2.ppt
- 春秋五霸和战国七雄 [中学历史 历史教学 PPT课件].ppt
- 春季皮肤病11.ppt
- 春森彼岸8-10月份推广计划.ppt
- 春光乍现之达彼思(楚戈团队).ppt
- 春雨的颜色课件PPT下载 教科版一年级语文下册课件.ppt
- 晚宴游戏推荐 0518.ppt
- [专精特新]金华永和氟化工有限公司行业竞争力评级分析报告(2023版).pdf
- [专精特新]重庆升光电力印务有限公司行业竞争力评级分析报告(2023版).pdf
- [专精特新]无锡巨力重工股份有限公司行业竞争力评级分析报告(2023版).pdf
- [专精特新]江西凯安新材料集团股份有限公司行业竞争力评级分析报告(2023版).pdf
- [专精特新]浙江永昌电气股份有限公司行业竞争力评级分析报告(2023版).pdf
- [专精特新]苏州中创铝业有限公司行业竞争力评级分析报告(2023版).pdf
- [专精特新]杭州汽轮铸锻有限公司行业竞争力评级分析报告(2023版).pdf
- [专精特新]浙江美声智能系统有限公司行业竞争力评级分析报告(2023版).pdf
- [专精特新]汕头市虹桥包装实业有限公司行业竞争力评级分析报告(2023版).pdf
- [专精特新]江西亚中电子科技股份有限公司行业竞争力评级分析报告(2023版).pdf
最近下载
- 江苏省2021年中学生生物学奥林匹克初赛理论试题答案.doc
- 2025年哈尔滨应用职业技术学院单招语文测试题库附答案.docx VIP
- 2025年安徽水利水电职业技术学院高职单招职业技能测试近5年常考版参考题库含答案解析.docx
- 【道氏理论】(完全版).doc
- 分娩镇痛的现状和临床应用课件.ppt
- 学科中心教研组管理方案.docx VIP
- 五年级下册数学单元测试-3长方体和正方体 人教版(含答案).docx
- 2024年安徽水利水电职业技术学院单招职业技能测试题库(考试直接用).docx VIP
- 23S516 混凝土排水管道基础及接口图集.docx VIP
- 数控系统(CNC)系列:Fanuc 31i-B_(6).G代码和M代码详解.docx
文档评论(0)