- 1、本文档共71页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
有没有想过,雇佣一个广告公司Ever Thought About Hiring an Advertising Agency【国外优秀商务报告】
Ever Thought About Hiring an Advertising Agency? Ellen Fruchtman President Fruchtman Marketing WHAT DO WE DO? Television WHEN SHOULD YOU HIRE AN ADVERTISING AGENCY? When you want professional help in one or all of the above. When you are financially secure and ready to pay for those services! (We’ll talk more about budgets later) “Advertising is a ten billion dollar a year misunderstanding with the public.” FIRST IMPRESSIONS Is there anything more important? WHERE TO BEGIN First, set your business strategy and objectives. WHERE TO BEGIN Conduct an Agency Interview Ask them to bring samples of materials they have produced akin to your needs. Ask them to bring the person or persons that will be working on your account. Ask them about fees, billing procedures, contractual arrangements, etc… AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ WHERE TO BEGIN Clearly define your business strategy and objectives An agency is there to creatively communicate and execute your plan. “Even the most accurate rifle can’t hit the target if it’s aimed in the wrong direction.” WHAT ARE YOUR OPTIONS? Full service agencies Small and large Design firms and graphic studios Media-buying services Internet agencies Public relations firms WHAT ELSE DO YOU NEED TO CONSIDER? Size - As a general rule of thumb, small companies work bette
您可能关注的文档
最近下载
- 钳工理论考试题库...doc VIP
- 煤矿心理健康教育培训.pptx VIP
- 新型咪唑类离子液体的合成及反应性能的研究的开题报告.docx VIP
- 国家标准16火力发电厂与变电站设计防火规范.pdf VIP
- 《城镇排水管渠污泥处理处置技术标准》DBJ50T-492-2024.pdf VIP
- (高清版)B-T 37047-2022 基于雷电定位系统(LLS)的地闪密度 总则.pdf VIP
- 道路运输企业 各岗位安全责任制考核表.pdf VIP
- 公共卫生工作台帐.doc
- 小学生反邪教ppt课件.pptx
- 小学英语湘少版四年级上册《Unit 4 These are flowers》教案.docx VIP
文档评论(0)