有没有想过,雇佣一个广告公司Ever Thought About Hiring an Advertising Agency【国外优秀商务报告】.ppt

Ever Thought About Hiring an Advertising Agency? Ellen Fruchtman President Fruchtman Marketing WHAT DO WE DO? Television WHEN SHOULD YOU HIRE AN ADVERTISING AGENCY? When you want professional help in one or all of the above. When you are financially secure and ready to pay for those services! (We’ll talk more about budgets later) “Advertising is a ten billion dollar a year misunderstanding with the public.” FIRST IMPRESSIONS Is there anything more important? WHERE TO BEGIN First, set your business strategy and objectives. WHERE TO BEGIN Conduct an Agency Interview Ask them to bring samples of materials they have produced akin to your needs. Ask them to bring the person or persons that will be working on your account. Ask them about fees, billing procedures, contractual arrangements, etc… AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ AGENCY / CLIENT COMPATIBILITY QUIZ WHERE TO BEGIN Clearly define your business strategy and objectives An agency is there to creatively communicate and execute your plan. “Even the most accurate rifle can’t hit the target if it’s aimed in the wrong direction.” WHAT ARE YOUR OPTIONS? Full service agencies Small and large Design firms and graphic studios Media-buying services Internet agencies Public relations firms WHAT ELSE DO YOU NEED TO CONSIDER? Size - As a general rule of thumb, small companies work bette