智能手机操作之争(英语).ppt

隐藏页1：辅助说明资料 隐藏页2：辅助说明资料 * ◎ ◎ ◎ THE FUTURE OF MOBILE PHONE COMPETITION FROM THE VIEW OF OPERATING SYSTEM MARKET By 2010MBA, TEAM 1 Chen Weiyuan, Liu Yang, Song Wei, Chen Xiaoxia ◎ ◎ ◎ THE FUTURE OF MOBILE PHONE COMPETITION FROM THE VIEW OF OPERATING SYSTEM MARKET SMART OR NON-SMART THE CORE IS OPERATIING SYSTEM STATUS QUO COMPETITION ANALYSIS FORECAST FOR THE FUTURE MARKET ◎ ◎ ◎ THE FUTURE OF MOBILE PHONE COMPETITION FROM THE VIEW OF OPERATING SYSTEM MARKET SMART OR NON-SMART Smart phone is a leading actor ★ More profit, more manufacturers ★ The improvement of population quality Data Source: ZDC 2011.4 Attention Rate about Different Type Mobile phone of 1st Quarter, 2011 in China 3G SMART MUSIC CAMERA GPS HOMEMADE DUAL-MODE ★More profit, more manufacturers Attention Rate about Different Price of Mobile phone on March, 2011 in China Data Source: ZDC 2011.4 元：RMB ★More profit, more manufacturers Change in Sales Volume from 2006-2013 in China ★More profit, more manufacturers 2010年，智能手机成为整个业界关注的焦点。 Gartner统计数据显示，2010年第一季度，全球普通手机销量为3.147亿部，同比增长17%，而智能手机销量同比增长48.7%，达5430万部。 第二季度，全球智能手机销量达6165万部，同比增长50%。预计2010年底，智能手机用户将突破1.5亿。 据测算，智能手机将以每年50%的速度提升。这意味着到2014年，中国将有一半以上的手机用户使用智能手机终端，届时将全面进进手机智能时代。 ◎ ◎ ◎ THE FUTURE OF MOBILE PHONE COMPETITION FROM THE VIEW OF OPERATING SYSTEM MARKET THE CORE IS OPERATIING SYSTEM It determines smart phone’s: ? Functionality, usability and user experience ? Cost and price ? Satisfactions of user needs It’s the operating system that makes them smart! ◎ ◎ ◎ THE FUTURE OF MOBILE PHONE COMPETITION FROM THE VIEW OF OPERATING SYSTEM MARKET STATUS QUO COMPETITION ANALYSIS Symbian Android IOS Windows Mobile