精美社会化传媒商务ppt模板Social media b2.pptVIP

Why Social Media? Social media is highly effective in the middle of the purchase funnel To improve brand or product consideration Used to gather opinions and listening to word of mouth. Social media endorsements have been a great influence on purchase intent. Why for B2B? Direct interaction with Clients B2B buyers rely heavily on 3rd party Feed Back The target Customers are looking to build online network, share insights, and find solutions Leads from Leadership Cost Effective Facilitates Faster Sales cycles Social Media Engagement Social Media Engagement affects every Step of Decision