精美社会化传媒商务ppt模板Social media b2.ppt

Why Social Media? Social media is highly effective in the middle of the purchase funnel To improve brand or product consideration Used to gather opinions and listening to word of mouth. Social media endorsements have been a great influence on purchase intent. Why for B2B? Direct interaction with Clients B2B buyers rely heavily on 3rd party Feed Back The target Customers are looking to build online network, share insights, and find solutions Leads from Leadership Cost Effective Facilitates Faster Sales cycles Social Media Engagement Social Media Engagement affects every Step of Decision making Process. Fundamental Concepts Choosing Your Social Media Identity Social Media Monitoring Twiter Search Facebook Search LinkedIn Search Search Engines Alerts Social Media Monitoring Software Social Sharing How it Works? Process Where are the Conversations Happening? Search Types of Search Twitter FaceBook Search Facebook and Twitter are quickly replacing Google amongst core users as their primary source for search… What is a Social Object ? The pictures in Flickr Videos on YouTube Events in LinkedIn Updates in Facebook Bookmarks in Delicious Votes in Digg FourSquare check-ins The docs in Scribd Thoughts shared in the comment of a blog or the post itself, etc. CHECKLIST – Is Your Company Ready for Social Media? My company has clear goals for social media. We have the human resources to commit to social media We produce enough quality content to sustain social media conversations We know which social media sites are popular with our prospects and customers Our company website is prepared for social media attention. We’re ready to incorporate social media strategies throughout the buying process Social Media Tactics Blogging Micro blogging Commenting Social networks Online video Presentation Document sharing Widgets Bookmarking Photo sharing Metrics Networks Twitter FaceBook LinkedIn YouTube Twitter Creating the Account Twitter Following Find people by importi