男士专用伞营销策划方案毕业论文-应用文.doc

2016届本科生毕业设计（论文） 题目 男士专用伞营销策划方案 学生姓名 刘备 学号 XXXXXXXXXXXX 专业班级 市场营销 系部 管理工程系 指导老师 诸葛亮 完成日期 2016.5 男士专用伞营销策划方案 摘 要 经过系列研究，我们发现男性患皮肤癌的可能性女性的两倍，而且死亡率也远远高于女性。专家表示这个结果和男性本身的皮肤是没有关系的。导致这个结果的主要是男生在防晒问题上没有女性做的细致。男士们对防晒建议总是充耳不闻，也不采取及时必要的防护措施。针对这种情况，医生表示男士也应注意防晒。目前市场上可以为男士提供防晒的两种工具分别 本文确定整个男士专用伞男士专用伞，营销的研究 经过一番调查，结论：男士专用伞市场还是的，在这样一个大环境越来越恶劣，人们自我保护意识不断增强。等等都使男士专用伞的开发意义。，希望本文的研究成果能为其他类似项目带来一些借鉴和启发。 ：男士专用伞营销策划 Marketing plan for mens umbrella Abstract After a series of studies found that men are likely to develop skin cancer twice times the female, and the male mortality rate is much higher than female patients. Experts say this phenomenon first occurred and mens skin doesnt matter. Mainly because the boys in the Sun there is no women do meticulous. Men are always simply wont listen to Sun, so they will not take the necessary protective measures in a timely manner. Under such circumstances, doctors say men should also pay attention to Sun. Sun currently on the market can provide men with boys two commonly used methods are: 1. apply sunscreen 2. wear a baseball cap. But most of the men or what protective measures are not used. Some have a sunscreen, sunscreen is definitely not their first choice. Experts say that many men are unwilling to apply sunscreen because they dont like sunscreen that greasy feeling, and more inclined to wear a baseball cap. But the hat is not only part of the face, most still cant hide. However, because of this, our mens umbrella market is still vacant, market leads are great consumption potential. This article intends to use the questionnaire surveys in the form of the men-only the feasibility of the idea, determine the purpose of planning, collecting information for analysis and planning, creative ideas and refine, and finally development plan. Designed to emphasize a men-only male life essential supplies. Starting from the objective and rigorous analysis of market research, market potential for men only, and the potential demand for