零售新概念存储的基础New Retail Concepts Store based【国外大学研究报告】.pptVIP

New Retail Concepts: Store-based Origin’O – health and wellness convenience store ThreeSixty – supermarket for the health conscious Potential: A second outlet opened in Oct 2007, with a third planned for 2008. Targets a niche market, attractive to a higher-income group but is likely to move into the mainstream in view of growing health awareness. Jusco and ParknShop supermarkets are also introducing organic sections to cater for the growing demand. Marjane – fairtrade in hypermarkets Potential: Marjane chain grew in popularity following these initiatives. Other supermarket chains such as Label Vie have followed in its footsteps. Happily - convenience store for women Potential: Targets a high-spending demographic Strong potential in largest cities in developed markets Nutradia – convenience store for diabetics Kidfresh – convenience store for kids Potential: Will remain niche, not likely to move into mainstream grocery retailing. Could be converted into a children’s corner in outlets offering similar assortment for adults eg Wholefoods Market. Just Married Centre – shopping mall for engaged couples Potential: The population in the immediate catchment area (less than 15 minutes journey) is about 2 million. Future development depends on the composition of outlets, offered goods, services and their price level. Volg – mobile village store Potential: Higher consumer potential than in normal stores – the investment is about the same for a store and the mobile version. Good potential in rural areas, but not in cities. Passabene – self scanning Potential: Matches increasingly hectic lifestyles of Swiss consumers Cost saving from the retailer’s point of view Helps strengthen the customer-retailer relationship and gather information about consumer habits Tesco Fresh Easy – self-operated checkouts Potential: Tesco sees major development potential within the US market, with consumers responding well to the new format that the Fresh Easy brand has unveiled after e