[经管营销]02_robbins_fom5ce_Stu_ch02.pptVIP

Chapter 2 Environmental Constraints on Managers LEARNING OUTLINE Follow this Learning Outline as you read and study this chapter LEARNING OUTLINE (cont’d)Follow this Learning Outline as you read and study this chapter The External Environment Describe the components of the specific environment and their effects on the organization Describe the components of the general environment and their effects on the organization LEARNING OUTLINE (cont’d)Follow this Learning Outline as you read and study this chapter Doing Business Globally Explain why organizations go global Describe the different types of global organizations Discuss the different ways organizations go global LEARNING OUTLINE (cont’d)Follow this Learning Outline as you read and study this chapter How the Environment Affects Managers Discuss the two dimensions of environmental uncertainty Identify the most common organizational stakeholders Explain the four steps in managing external stakeholder relationships Discuss the challenge of global management The Manager: How Much Control? Omnipotent View Managers are directly responsible for an organization’s success or failure The quality of the organization is determined by the quality of its managers The Manager: How Much Control? (cont’d) Symbolic View Much of an organization’s success or failure is due to external forces outside of managers’ control The ability of managers to affect outcomes is influenced and constrained by external factors: The economy, customers, governmental policies, competitors, industry conditions, technology, and the actions of previous managers Exhibit 2.1 Parameters of Managerial Discretion The External Environment External Environment The forces and institutions outside the organization that potentially can affect the organization’s performance Components of the External Environment Specific environment General environment Global environment Exhibit 2.2 The External Environment The Specific Environment Customers Organizatio