Unit 13 Agency外贸函电详解.ppt

Unit 13 Agency Points for attention: General agent: A general agent may be a firm or a person who acts under some degree of instructions from his principals to sell (or to buy) goods on the best terms obtainable. He charges a “commission” for his services under some kind of agreement or contract. * Sole agent (exclusive agent): similar to general agent, a sole agent may be a firm or a person who acts exclusively for one foreign principal with exclusive ( or sole) agency rights to sell on a commission basis certain commodities in a certain area under some kind of agreement or contract. * Letter 1 1. Having had much experience in marketing electrical home appliances, we are familiar with customers’ need and we are confident we can develop a good market for your in southwest Asia. * 2. Entrust sb. With sth. 委托某人做某事 3. The appointment will be for a trial period of twelve months in the first instance. * Letter 2 We are writing to offer our services as your agent in Spain. Reference: 资信证明人 * Letter 3 Stationery: 文具 If you are interested in our proposal, please let us know which of our products are most likely to appeal to your customers, and also the terms for commission and other charges on which you would be willing to represent us * Writing Messrs. Westcott Co. complain that 500 tins of condensed milk ordered by them arrived dented and punctured; they attribute the damage to improper packing and emphasize the need for greater care. Write a letter on behalf of Westcott Co. to the above effect. * Dear sirs, We received 500 tins of condensed milk (our Order No.506). However, on examining the contents we found that a great number of them were dented and punctured. The damage was obviously attributed to defective packing. We pointed this out to your local agents, * who endorsed the receipt “84 tins damaged.” No doubt you will take the matter up with your factory and advise them to give more care to packing; otherwise business in this line be affec