基于几何规划的两级供应链生产与定价联合优化.pdfVIP

7 4 Vol.7 No.4 2010 4 Chinese Journal of Management Apr. 2010 陈清华　张玉林 ( 东南大学经济管理学院) : 针对单一制造商和单一零售商的供应链, 分 了在弹性需求D (p ) = Ap - k ( k 1) 下, 市场定价、订货批量及生产批量三者的联合优化问题。由于一般供应链决策模型是高度非 线性的, 难以运用传统的非线性规划方法求解, 所以提出了基于几何规划的求解思路, 对任意 的k 1, 给出了分散决策和联合决策模型的一般求解方法。最后, 通过 一个算例验证了求解 方法的正确性, 同时也验证了联合决策不但能改善供应链整体效益, 也能提高社会效用。 : ; ; ; : 93; 274: : 1672-884 (2010) 04-0624-04 C F A X Optimal Joint Pricing and Production Decisi ons by Geometri c Programming CHEN Qinghua HANG Yulin ( Southeast U niversity, Nanjing, China) Abstract: Considering a two-echelon supply chain with one manufacturer and one retailer , this paper analyzes the joint optimization of price, order lot size and production batch facing price-elastic demand D (p ) = Ap - k (k 1) . Normally the decision models of supply chain are highly nonlinear and, it is hard to use conventional nonlinear programming method to solve them so we propose geometric, programming Finally a numerical example is illustrated to indicate the correctness of the solutions. , , which also demonstrates that joint decisions could not only improve holistic benefit of supply chain, but also improve social utility. Key words : pricing; order batch; geometric programming; supply chain coordination 0) , , 2 [ 3] ( ) = - 2k ( 1) D p Ap k : ¹ , , [ 1] , , ; º , , , , [2] [ 3] ( ) = - 2