中石油2011年职称英语51至60课完形填空仿真测试题.docVIP

通用英语水平考试f, with, to, as, at, in, on, that, when, for, well, such, like, outside, by, both Sales promotion is temporary 1 nature. Not being self-sustaining, its function is 2 supplement advertising, personal selling, and publicity. To launch Budweiser beer 3 Great Britain, they employed the “American” theme. Its TV commercials 4 the 4th of July and Thanksgiving Day were spots filmed in California with American actors. To supplement its advertising effort, the company used a variety of sales-promotion techniques. It made posters, buntings, flags, pennants, T-shirts, and sweatshirts available to pubs and discos 5 promotional parties. Bud ashtrays, bar towels, coasters, football pennants, and similar items were offered for sale. Moreover, American disc jockeys were brought in 6 program American music nights. The use 7 sales promotion is not limited to consumer products. It can be used with industrial selling, too. Misawa Homes promoted its House 55 by sending samples to U.S. Homes and Germanys Okal. Pfizer, 8 other drug firms, attracts drug wholesalers 9 sponsoring trips and other events. Gifts are given to doctors, and doctors wives are taken 10 shopping tours. The popularity of sales promotion has grown steadily 11 in the United States and overseas. A survey of executives conducted by Stimulus, Canadas leading advertising journal, revealed a shift from media advertising to sales promotion. Compared 12 five years ago, three of five firms had moved to spend more of their advertising budget on such nonmedia alternatives 13 trade shows, point-of-purchase displays, and publicity. According 14 a study of shopping behavior in the United States, almost 70 percent of all non-food purchases in supermarkets are generated by in-store decisions. If the same decision-making pattern is prevalent 15 the United States, sales promotion should prove to be just as indispensable. Sales promotion is effect