(精选)商务英语实训教程下册 Unit 8 Strategies教师参考课件.pptVIP

;教师用书 Unit（8） Strategies Pre-reading questions How to build up a perfect e-commerce relationship? With the development of the Internet technology, e-commerce has changed the outlook of traditional business trading behaviors drastically. However, how to build up a perfect e-commerce relationship? For my part, trustworthiness and degrees of safety are two essential elements for retailers to set a good image to customers in the fiercely competitive e-commerce circumstances. This will benefit the online buyers and the potential customers a lot;because they will know how to buy a higher quality commodity. What is more, the customers can have more choices to judge what they want rationally. In addition, punishments should be set up in the e-commerce place, which can motivate the sellers to improve the quality of their commodities and strengthen their influence in the market place. To retailers, they need to establish high levels of trust with current and potential customers by improving institution and operational system. ;【文本翻译】 策略 进军电子商务领域的首要挑战是怎样与其他的电子商务公司竞争。解决这个挑战的一个常见问题是人们经常从技术的角度分析电子商务，而不是从策略或营销的角度。电子商务与实际贸易相比有许多技术上的优势。电子商务不再需要面对面的沟通，每天24小时开放的网络商店，这给买家和卖家带来了极大地方便。同时，因为卖家能及时地向买家提供所有的相关信息，所以电子商务也能够相对较快地做出购买决定。这些因素为交易方式提供了保障。电子商务被看做一种降低客户成本，完成销售的一种方式。 ;New Words 词汇教学重点： 1.address [? dres] 例句1：Your essay does not address the real issues. 你的论文没有论证实质问题。 例句2：We must address ourselves to the problem of traffic pollution. 我们必须自己设法解决交通污染问题。 2. collectible [k?lekt?bl] 例句1：A collectible’s appreciating value often outpaces inflation. 藏品的提升价值常常超过通货膨胀率。 例句2：Car auctioneers are saying that, unlike the stock market, collectible-car prices just keep going up. 汽车拍卖公司说，与股市不同的是，具有收藏价值的汽车的价格只涨不跌。;3. dynamic [dain?mik] 例句1： The routing criteria can be static or dynamic. 这种发送标准可是静态的或动态的。 例句2：Unfortunately, with the current technology and limited bandwidth, you cannot have