(精选)商务英语实训教程下册 Unit 11 Business Ethics教师参考课件.pptVIP

;教师用书 Unit（11）Business Ethics Pre-reading questions Do you think a good reputation is vital to a company? Why? I think a good reputation is quite vital for a company. Nowadays, it has actually become a valuable asset for a company. To build up a good business reputation, a company has to invest great efforts in production so as to ensure the product quality, streamline its working procedure and strengthen training to its staff in order to offer better services to its customers. Usually a good fame of a company can win more and more customers in a snowballing way. Moreover, if a company in a region mean to expand its business into other areas or countries, a good business reputation will also facilitate the process.;【文本翻译】 商业道德 商务伦理或叫商业道德，是指在商务活动中，人们将纪律、原则以及道德理论在组织情境下的实际应用。人们将商务伦理定义为指导商业活动的原则与标准。“商务伦理”是一个描述性的术语，有许多学者在这一领域从事着学术研究工作，大学里的研究生和本科生们则多是通过对案例的分析来学习商务伦理的理论并付诸实践。 在商业活动当中遵守商务伦理十分重要。如果一家公司被指控从事违法行为，或者一家公司的员工正在接受司法调查，人们就会对这家公司的商业信誉产生质疑。如此一来，作为我们自由 ; 市场经济基础的相互信任就会受到损害。尽管多年以来商务伦理一直受到学术界、商业从业者以及政府监管机构的重视，但仍有一些人相信，违背商业道德、甚至是非法的行为在商界依然普遍存在。发生于20世纪晚期和21世纪初的众多丑闻似乎也都印证了这一种观点。世界通信公司曾是电信领域的巨头。该公司的管理机构承认公司在财务报表当中存在欺诈以及虚报行为。其前任CEO也因被怀疑犯有与此会计丑闻相关的罪行而被起诉。;New Words 词汇教学重点： infraction [infr?k??n] 例句1：Such an infraction may incur death sentence on yourself in ancient times. 在古代的时候，犯这样的罪行可能会引来杀身之祸。 例句2：No one is supposed to commit any infraction of the rule at any time. 任何时候，任何人都不能违反规则。 2. credence [kri:d?ns] 例句1：The official clarification on the contrary give credence to people’s doubt in this affair. 官方的声明反到加深了人们对这件的怀疑。 例句2：I attach little credence to what he says. 我不太相信他说的话。 ;3. engulf [eng?lf] 例句1：He was engulfed by a crowd of reporters. 他被一群记者团团围住。 例句2：The disorderly urban sprawl has engulfed many surrounding farmlands. 城市的无序扩展已经吞噬了城郊周围的大片耕地。 4. allege [?led?] 例句1：The police alleged that he was driving carelessly. 警方指控他粗心驾驶。 例句2： It is alleged that she once worked for a multinational comp