(精选)商务英语综合教程第一册unit 4 Trade and Internet课件.pptxVIP

Unit 4;Content;Warm-up activities;Basic Marketing Concepts;E-Marketing Services;Integration of online and conventional marketing;Integration of online and conventional marketing;B2B / Partnerships;E-Marketing Products;Text analysis;Text analysis;Text analysis;Text analysis;Text analysis;Text analysis;Text analysis;Exercise:I. Answer the following questions according to the text:;4. How do you create a porta1 site successfully? 5. What is the Newbie Club? 6. What are the most of the products available at the Newbie Club about? 7. How do you apply E-commerce business site that sells a digital product? 4. To bui1d a successfu1 porta1, you need to learn how to bui1d and edit your own web site and you can “monetize” your web site by sale or advertising. 5. The Newbie Club is an example of a great portal site dedicated to helping people who are new to running a business on the Internet. Their web site is not only a portal but they also sell their own digital products to club members and nonmembers. 6. They are related to how to use computers and how to use the Internet effectively. 7. All you have to do is to find the market that needs the product that can be sold online, create the product, set up your web site and start ranking in the money.;8. What is the purpose of E-commerce business site that sells a digital product? 9. What is a simple and lucrative e-commerce model for many people? 10. What is the character of a B to B web site? 8. The sole purpose of this site is to move visitors to purchase the product. 9. An e-commerce business site that ships tangibles to people 10. A B to B web site offers a product or service that other online business owners need and use and youve solved many of the dilemmas faced by people trying to start an Internet business by doing Internet business B to B. ;Word Practice Fill in the blanks with appropriate words from the text. The initial letter of each word has been supplied for you. 1. Now more and more people want to d the