(精选)英汉汉英口译基础教程Unit 9 Trade Exchange I课件.pptVIP

英汉汉英口译基础教程 Unit 9 Trade Exchange I A. Individual Work: Presentation Topic: My View on China’s Economy. Brainstorming clues: financial crisis, stock market, property industry, domestic demand… B. Group work: Reading and Discussion 1. How do you define “successful business negotiation”? 2. Which impresses you most among the following tips? C. Group work: Four-cornered Dialogue Interpretation Difficult Sentences 一个品牌从无到有并非易事。 Building a brand is not an easy job. 海尔走“战术”品牌路线而摩托罗拉走“战略”品牌路线。 Haier is tactical and Motorola is strategic. 营销方面的花费应该占总体收益的百分之几？ Generally speaking, how much percentage of the total revenue should be spent on marketing? D. Pair Work: Note-taking and Interpretation Text one Note-taking At present, the total length of highways in China has reached 30 thousand kilometers. 72,000-kilometer railways have been put in operation, ranking China No. 3 in the world. the number of Internet users is 94 million, the second largest globally. D. Pair Work: Note-taking and Interpretation Text two Note-taking 中国知识产权事业全面发展，为鼓励自主创新，增强自主研发能力，提高国际竞争力提供了坚实基础和有力保障。 《专利法》及其配套法规颁布实施以来，我国专利申请与审批量持续大幅增长，专利申请结构发生积极变化，技术创新活动日趋活跃。 D. Pair Work: Note-taking and Interpretation Text two Note-taking 中国政府高度重视知识产权执法保护，专门成立了以吴仪副总理为组长的全国保护知识产权工作组，并开展了知识产权专项行动。 知识产权在世界经济、科技和贸易中的重要地位日益显现，并成为促进一个国家经济发展的至关重要因素。 E. Group Work: Sight Interpretation Text One Difficult Sentences There is an opportunity for Chinese marketers to further cooperate with other markets on a regional and global level with a view to sharing knowledge, experience and best practice to enable more effective marketing communications. 中国的市场营销者可以抓住这一机遇，加强与其他区域，乃至全球市场伙伴的合作，共同分享知识、经验和最佳实践方案，以实现更加有效的营销传播。