毕业设计(论)浅析桂林会展旅游的发展对策(贺显敏).doc

摘 要 近年来，随着我国家经济的快速发展，会展业以年平均20%的增幅快速发展，并逐渐走向国际化、专业化、品牌化，而会展旅游在会展业的带动下也快速发展起来。会展旅游享有“城市经济建设助推器”的美誉，它能给举办地带来可观的经济效益和社会效益。但会展旅游的两大支柱产业——会展业和旅游业缺乏整合，阻碍了会展旅游的整体发展。本文通过对桂林会展旅游的发展现状和存在的问题进行分析，并针对问题提出了相应的对策。 本文从会展、会展旅游的概念入手，接着讨论了会展业与旅游业的关系。然后着重介绍桂林会展业、旅游业的发展现状，并对会展旅游配套设施的现状（会展场馆和交通环境）进行了概括。然后根据现状分析出了三个问题，即管理机制不健全、会展旅游知名度不高、缺乏会展旅游专业人才。最后，通过对问题的分析，针对性的提出了一些解决对策。以此希望推动桂林市会展旅游快速发展。 关键词：桂林；会展旅游；人才培养；品牌形象 The development countermeasure analysis of Guilin MICE tourism Student: HE Xian-min Teacher: ZHANG Li-li Abstract: In recent years, With the rapid development of our country economy, the exhibition industry is developing at an average of 20%, and gradually become international, professional and branding, and the MICE tourism industry is also driven by rapid development. The MICE tourism enjoys the reputation of the booster of urban economic construction, it can brings considerable economic and social benefits to the host region, but the two pillar industries of the exhibition tourism industry, the exhibition industry and the tourism industry is lack of integration, has hindered the overall development of MICE tourism. This article analyzes the state of Guilin exhibition tourism and problems, and come up with some Countermeasures for these problems. This article through the concept of exhibition and MICE Tourism, and the relationship between the exhibition industry and the tourism industry. Then, this paper mainly introduces the development of Guilin exhibition industry and tourism industry. and summarized the status of the exhibition tourism facilities. And then put forward three questions according to the current situation, the management system is not perfect, the exhibition tourism visibility is not high, the lack of professional talent. Finally,through the analysis of the problem, put forward some countermeasures,In order to promote the development of the Guilin MICE tourism more rapid. Key words: Guilin；MICE tourism；Cultivation of talents；Brand imag