公关现状英文.docVIP

Course number：BSBPUB401A Teacher ：Sun Libing Date ：3/13/2012 Team member：Zhang Yan NO.21 Li Meng NO.6 Liu Ying NO.8 Assessment 3 Governments problems and suggestions? ??? Despite great success, government public relations are still faced with many problems and obstacles due to historical and social factors. ?(1)?Problems with Government Departments Firstly, government of all levels do not fully understand the functions of government public relations. Up to know, among all the municipal and provincial governments, only Shenzhen municipal government has established the department of public relations. Government public relations is scattered in general office, investigation and research department, publicity department, external communication department, news release department, department handling calls and letters, international affairs department. The lack of an independent department for public relations affects the efficiency of public relations and in turn the government working efficiency. Secondly, local government officials are not fully aware of the importance of public relations. Local officials are not aware of the importance of government public relations, let alone make it a management philosophy in daily work. (2)?Government Public Relations undermined by biased public-orientation Compared with other social organizations, the government needs to address the need of a diversity of groups, namely domestic enterprises, media agencies, communities, celebrities, the international public, People’s Congress and Chinese Peoples Political Consultative Conference (CPPCC). Due to the complexity of the public and affected by short-term goals, the government tends to select the public.Due to the complexity of the public and affected by short-term goals, the government tends to select the public. (3)?Communication Channels Obstructed Firstly, various means of public relations are not fully employed in administrative broadcasting. Public relations u