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MEDIA ACCESS AUSTRALIA ABN 75 002 259 154 Financial Report For the Year ended 30 June 2010 MEDIA ACCESS AUSTRALIA ABN 75 002 259 154 Chairman’s Report for the Year Ended 30 June 2010 MAA’s work is changing significantly. There is still a major need for the provision of basic level information and advice about access and that will continue as an ageing population experiences the onset of disabilities. However, we are also seeing an environment where new technologies emerge, new services are offered and content is reformatted, repackaged and provided in an array of delivery methods. MAA’s challenge is to ensure that all of those methods continue providing access, especially where it has already been created for one version. A good example is streaming video versions of television programs. The ABC with its comprehensive iView player offers a near-perfect recreation of its captioned broadcast content, yet Foxtel with a many thousands of hours of captioned material offers nothing. DVDs are accessible, yet BigPond movies and online versions of DVD stores are not. MAA’s role is to help sort through the complexities of this process and ensure that a proper service is delivered to consumers, who just simply want access. Making society more accessible should start with our public representatives and services. So it was especially pleasing when the Federal Government announced its adoption of the W3C WCAG 2.0 accessibility standards, in line with MAA’s strong recommendations. This will mean that government websites will become progressively more accessible over the next couple of years as part of a compulsory plan. This will have flow-ons to other websites and services as the accessible website becomes the normal one. MAA will play an active and key role in helping the Government manage that process. MAA’s strategy to take up opportunities to further develop access has shifted to include a greater emphasis on major project work. For example, during the year