2013 Fall Lecture Outline - Part 1 - Personalkentedu2013秋季讲座提纲1部分：personalkentedu.doc

LECTURE OUTLINE FOR MKTG 25010 Principles of Marketing Lecture Packet Part 1 (of 2) 2013 FALL DR. LAWRENCE MARKS OFFICE -- 516 BSA (College of Business) Office Phone -- 330-672-1266 lmarks@ Course website on Blackboard Learn () 8/14/2013 Class Schedule – FALL 2013 MKTG 25010 Sections 002 003 (CRN: 16899 16900) Meeting 3:45 to 5:00 p.m. Monday and Wednesday in 133 Bowman Hall Week Date Topic Readings NOTE: This schedule is tentative and will need to adjust to what we actually cover in class each week. Week 1 Monday 8/26 Lecture 1 – Introduction and Customer Value Marketing Chapter 1 Wed 8/28 Lecture 2 ? Week 2 Monday 9/2 Labor Day – no classes, offices closed ? Wed 9/4 Lecture 3 – Marketing/Organizational Strategies Chapter 2 Add/drop ends Sept. 8 Week 3 Monday 9/9 Lecture 4 – The Marketing Environment Chapter 3 ? Wed 9/11 Lecture 5 – Ethical and Social Responsibility Chapter 4 Week 4 Monday 9/16 Lecture 6 – Consumer Behavior 1 Chapter 5 ? Wed 9/18 Lecture 7 – Consumer Behavior 2 Chapter 5 Week 5 Monday 9/23 Lecture 8 – Organizational Buying Chapter 6 ? Wed 9/25 Lecture 9 – Global Consumers Markets Chapter 7 Week 6 Monday 9/30 Lecture 10 – Marketing Research Chapter 8 ? Wed 10/2 Lecture 11 – Market Segmentation (STP) Chapter 9? Week 7 Monday 10/7 Lecture 12 – New Products Services Chapter 10 ? Wed 10/9 Lecture 13 – Managing Products and Brand [END OF MATERIAL FOR MIDTERM] Chapter 11 Week 8 Monday 10/14 Lecture 14 – Services Marketing Chapter 12 ? Wed 10/16 Lecture 15 – Building the Price Foundation Chapter 13 Week 9 Monday 10/21 Lecture 16 – ? Wed 10/23 Lecture 17 – Arriving at the Final Price Chapter 14 Week 10 Monday 10/28 Lecture 18 – Managing Marketing Channels and Supply Chains Chapter 15 ? Wed 10/30 Lecture 19 – Retailing Wholesaling Chapter 16 Course withdrawal deadline is Nov. 3; a “W” grade is assigned Week 11 Monday 11/4 Lecture 20 – ? Wed 11/6 Lecture 21 – Integrated Marketing DM Chapter 17 Week 12 Monday 11/11 V